Mountan Dew MDX Ad

- For my food and drink ad I chose Mountain Dew MDX. I do not see this drink in stores anymore so I assume there was some sort of FDA ban on it. Anyway, this ad was first aired on television almost ten years ago because I remember it coming out within months of the first Mountain Dew’s debut. The drink ad starts by showing the full moon in a green, almost night vision; tint and playing the first few seconds of the first bongo chorus in Lionel Richie’s song “All Night Long” one of my personal R&B favorites. As the video goes on, nocturnal animals, indigenous to the Amazon forest, sing parts of “All Night Long” until the end when a narrator says “energy meets soda. Introducing Mountain Dew MDX. Be nocturnal.”

 Aside from the drink, I think that the ad is appealing to the common desire to stay up all night. This is such a common desire. It ranges from a little kid staying up for a slumber party to teenagers staying up for a night on the town to working adults who need to get that merger presentation done by the next day. Since the desire to “be nocturnal” extends to all these different ages, maybe ages eight to forty, I think these are the attended audiences of this ad.

The Mountain Dew commercial makes no cultural claim or warrant, but does claim that by drinking this new version of Mountain Dew, you will be able to actually become nocturnal. Obviously it’s not a serious claim because to be nocturnal you would have to sleep during every day and wake up every night of your life. However, due to the effects of the guarana, ginseng, and taurine listed at the end of the ad, with enough Mountain Dew MDX, I’m sure anyone can temporarily become nocturnal.

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Smelling Sexy

Old Spice Ad

- Have you ever wanted to own a boat, a horse, and have magic powers just because you smell good? Yes?  Well then try Old Spice Body Wash. According to this commercial, if you try Old Spice Body Wash, you will obtain magical powers that will somehow please your woman. These powers include teleportation from the bathroom in your house to your brand new yacht, the ability to open a clam with your mind, and to transform the tickets to that “thing” your girlfriend likes into diamonds. If the guy in the commercial can do all that with Old Spice Body Wash so can you.

            For those of you men who want to smell good to please your women and women who want your guys to smell good to please you, this is perfect for everyone! According to the ad, by using Old Spice Body Wash, you will appeal to your hubby’s apparent fresh smell fetish and your desire to get more action in your stagnant life. So for you men out there, after you lather up in the shower with some new Old Spice Body Wash, take your woman for a romantic ride on the beach with your newly acquired horse and end the day with taking her to that Celine Dion concert that you got those tickets from that clam for.
            Oh and there’s one more benefit from using Old Spice Body Wash. You get to smell like a sexy African American man. Why an African American man you may ask? Because according to the commercial, African American men are what women are apparently attracted to the most. Not Caucasians, Arabs, Latinos, or Asians, but African American men. So in addition to using teleportation powers and the having ability to buy whatever you want, you can smell like a sexy African American man while doing it.

Because after all, its what all women want. The commercial said so.